I recently found out that a really helpful source had been cut from the feature I submitted. Her excellent advice had been completely left out.
 
She was very graceful about it and as well as asking me to keep her in mind for future potential articles, she said that putting the information together had been a useful exercise for her. Bless.

As a journalist, it made me feel that I will do whatever I can to get her some publicity in the future to make up for it. She was an absolutely pleasure to deal with both in the initial interview and then when her section was cut.

Having been a source, too, I'd had a similar experience a few months ago when I thought my coaching advice was going to appear in two women's glossies. One of the journalists who interviewed me apologised and I was as gracious as possible. By saying "No worries and please let me know if I can help in the future", I hope to get more opportunities to be featured.

So next time you have a disappointment, stay focused on the outcome you want (positive PR / future work from that editor) and be as positive, friendly and gracious as possible...

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